National Outdoor Leadership School
I was a Design Intern and Full-Time Designer for the National Outdoor Leadership School (NOLS).
NOLS is an international non-profit outdoor education school dedicated to teaching environmental ethics, technical outdoors skills, wilderness medicine, risk management and judgment, and leadership on extended wilderness expeditions and in traditional classrooms.
1.0 WEBSITE REDESIGN
PROJECT DETAILS
Website Design
Year | 2016
MY ROLE
Designer
Project Manager
CONTRIBUTORS
5 Marketing Professionals
2 Developers
I used a custom content management system to design several pages on the website that represented the new design and NOLS brand.
After the launch of the new website, the school received positive reviews. The Executive Director said, “Updating the website aims to ensure our relevance in today’s fast-moving world as well as better serve prospective students who are unfamiliar with NOLS.” Read more about the positive change here.
2.0 LANDING PAGE DESIGN
PROJECT DETAILS
UX Design and Prototyping
Year | 2016
MY ROLE
Designer
Project Manager
CONTRIBUTORS
2 Marketing Professionals
1 Developer
I designed the landing page templates for the NOLS Prime and Outdoor Educator courses. These interactive PDFs and landing pages are online promotional materials for prospective Prime and Outdoor Educator Courses on the website.
Prospective students are now able to choose from a list of electronic brochures based on their personal interest in outdoor education via the request info page on the main website.
3.0 SNAPCHAT FILTERS
PROJECT DETAILS
Social Media Design
Year | 2016
MY ROLE
Designer
Project Manager
CONTRIBUTORS
2 Designers
1 Social Media Coordinator
I designed Snapchat Geofilter templates for students and Snapchat users at all NOLS locations worldwide.
The goal of this project was to increase student and participant engagement on social media before and after their expeditions; giving them a chance to share a personal experience that encompassed the new NOLS brand.
4.0 GAP YEAR CAMPAIGN
PROJECT DETAILS
Digital Design
Year | 2016
MY ROLE
Designer
Project Manager
CONTRIBUTORS
2 Designers
1 Copy Writer
1 Social Media Coordinator
I developed content and imagery for the NOLS Gap Year Campaign “8 Step Guide” and “Quiz”.
The NOLS Gap Year Campaign is directed towards promoting NOLS semester and year-long courses for online marketing purposes.
5.0 TRADE SHOW DISPLAY DESIGN
PROJECT DETAILS
Environmental Design
Year | 2016
MY ROLE
Designer
Project Manager
CONTRIBUTORS
1 Graphic Designer
I was responsible for directing the redesign of NOLS marketing trade show materials. The trade show pieces included: expo displays, tabletop banners, tablecloths, repurposed pen, chapstick, and business card holders.
The updated design and environmental materials were received with positive feedback and excitement from staff and prospective participants.
